Hannover Messe International GmbH

For many years now, the activities of DMAG abroad have been organized under the umbrella of HANNOVER MESSEs International. This company develops new trade fair business and organizes trade fairs abroad, primarily in the target markets of China, Southeast Asia, Australia, Turkey, the United States and Brazil. A number of subsidiaries are located on site to handle the operational side of organizing and running these events.

Established: 1981 as a business unit; 1985 as a limited liability company (GmbH)

Business activity:
HANNOVER MESSEs International (HFI) has been active in the trade fair business since 1981, supporting the globalization strategies of Deutsche Messe clients by developing marketing platforms individually tailored to specific world regions.

HFI's activities include:

• Designing and implementing its own trade fairs abroad (see Trade Fairs worldwide),
• Implementing local trade fairs based on the Deutsche Messe portfolio in collaboration with the parent company
• Acting as an organizing agent for the German Ministry of Economics Federal Ministry and Labour (for more information download the pdf-file on the right)
• Organizing and running multi-company pavilions, presentations by organizations and associations along with national exhibitor contingents at trade fairs, world expositions and other events
• Overseeing DMAG's foreign subsidiaries and coordinating their activities abroad

The goal of all these activities is to maximize opportunities to bring together the demand and supply side of the market in all the largest growth regions of the world. For this reason, HANNOVER MESSEs International concentrates on markets abroad which are considered to be international marketing hubs with substantial exhibitor and visitor potential. To ensure that a standard comparable to that in Hannover is maintained, HANNOVER MESSEs International has its own subsidiary companies in key locations, and a global network of representatives.

To help its clients reach their marketing goals, HANNOVER MESSEs International offers:

• Years of experience and in-depth knowledge of the different industry sectors and markets
• Tailor-made trade fairs and concepts for participating exhibitors
• Constant refinements to existing concepts as the need arises
• Sound commercial and technical expertise
• A network of international contacts and subsidiaries abroad
• Projection of Hannover-based core competencies onto international markets
• Tried and true communication strategies and trade fair services

To maintain and extend its high standards abroad, HANNOVER MESSEs International continually reexamines and refines its operations.

HANNOVER MESSEs International has the following, highly competent subsidiary companies at its disposal, providing effective support for its activities abroad.